Residential Sales – Selling Your Property

So, if you are looking to appoint an agency, we believe that Casey Kennedy Estate Agents is one of the best small boutique estate agencies in Dublin. We have been operating for over 40 years.

So the question is, how do you define a good or the best estate agent or agency?

1. So, to sell a property first, it has to be priced or valued correctly. The valuation price to advertise the property is not what you want to achieve. It needs to be low enough to attract prospective buyers but not too low to negatively affect the highest selling price that could have been achieved. This is both an art and a science and having an experienced agent/valuer is very important to setting the initial selling price. This is where the agent will earn more and pay their fee if correct.
2. The property needs to be prepared, promoted/advertised prominently to the target audience that your property will suit.
3. When enquiries come in, they must be qualified, communicated with, and prospective purchasers invited to a viewing. This is a skill that an experienced and professional agent will carry out.
4. At the viewing, the agent needs to ascertain the level of the prospective buyer’s interest and also their ability to make an offer and complete the transaction.
5. The agent needs to seek and nurture qualified offers from the interested parties.
6. The agent then communicates all offers to all parties and facilitates and nurtures valid offers. A big misconception or fallacy in the public is that agents drive the price up on properties, whereas this is not the most important factor to the agent. The agent is more interested in a purchaser they are confident will complete, so this is why a cash buyer is so valuable. The risk of them not completing is reduced as there is not a 3rd party, such as a mortgage institution, involved. When the market turns, agents seek to get the vendor/seller to reduce the price to sell the property. I am mindful that agents are brokering a very important transaction, and when people are disappointed, they vent and lash out. unfortunately, this is part of the job that we have to accept.
7. The agent then recommends the offer of their choice, which may not always be the highest bid. Oftentimes, it is for obvious reasons, but a cash buyer again might be more attractive if the vendor is in a chain and needs more security than a mortgage buyer.

So when choosing an agent to represent you, a cluster of skills and experience is needed, and when they are all deployed and executed correclty, you will likely achieve the market price, if not a little more.